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목록Market researching (10)
Long Vacation
1. 전략군/대응 전략 마련 2. TRM 설정, 개발 투자 3. 효율적인 개발환경으로 원가 절감 4. 원소스 멀티유징으로 다각화 5. operator(S, L), OEM(L), 기타 정보기기 제조사 대상 중점 마케팅 6. 원가 분석을 통한 규모별 공급가 설정 7. 홍보: 기술적 오피니언 리더 8. value qudrant map 상의 3차 비즈니스 모델로 확대
from: http://www.visionmobile.com/blog/2008/05/value-quadrants-understanding-value-creation-in-mobile/ - On the bottom left quadrant, value is created from intellectual property (hardware, software, patents and industrial design) during handset creation, development and production - examples include Nokia, Android, Flash, IDEO, Qualcomm and Cibenix. - On the top left quadrant value is created th..
http://www.visionmobile.com/blog/2008/06/nokia-and-symbian-to-become-one-royalty-free-open-source-roadmap/ - The foundation will be open to all on a low $1,500 yearly fee from 1H09. Being a foundation member gives you rights to access, modify and contribute foundation source code, access meeting minutes and documents, participate in working groups and annual member meetings. - Sony Ericsson and ..
from: http://www.visionmobile.com/blog/2008/11/the-mobile-application-store-phenomenon/ [Apple's App Store, Android Market, RIM Application Center.. application stores are the latest fad of the mobile industry. Research Director, Andreas Constantinou, analyses the recipe of the mobile application store phenomenon and the movers and shakers of this virgin market] The success of Apple’s App Store ..
From: http://www.visionmobile.com/blog/2008/07/the-7-centres-of-gravity-in-mobile/ [The first half of 2008 took the mobile industry by storm.. Nokia+Trolltech+Symbian, Android, BREW+Flash, Adobe Open Screen, LiMo devices.. As the dust settles, Research Director Andreas Constantinou looks at how the mobile landscape is shaping around 7 centres of gravity]. The first 6+ months of 2008 were the mos..
http://www.visionmobile.com/blog/2008/05/how-different-is-the-iphone-3g-revenue-model/ Addressable market (1Q 2008): 153 million users Market penetration: 3-5% Shipped iPhones (1H 2008): 4.02 million Revenue per iPhone sold: $153 iPhone Published revenues (1H 2008): $619m Addressable market (2Q 2008): 575 million users Market penetration: 3-5% Expected shipments (2H 2008-1H 2009): 23 million Rev..